Let’s meet…..
Dirk Bakker, our new CEO of Necron Hospitality Group
Dirk Bakker joined Necron Group in January 2026 as CEO of Necron Hospitality Group, the newly established platform that brings together Necron Group’s hospitality activities. Through this dedicated platform, he leads the further development and professionalisation of Necron Group’s hospitality activities, with a clear focus on optimising the existing hotel portfolio and delivering international hotel concepts, including developments with Hilton and Marriott.
A long-term view on hospitality
Dirk’s approach is rooted in long-term value creation and future-proof hospitality development. With over 35 years of international experience in hotel investments and advisory, Dirk Bakker brings deep sector knowledge combined with strong strategic leadership. His expertise and focus lies in building and optimising hotel portfolios and guiding hospitality platforms through their next phase of growth.
From advisory to portfolio development
Before taking on his role at Necron Hospitality Group, Dirk Bakker spent over sixteen years at Colliers, where he played a key role in the transformation and growth of the organisation. He served as CEO of Colliers in the Netherlands and led the firm’s hotel activities across the EMEA region, helping to build and expand its international hotel advisory and transaction platform.
Fresh perspectives
After a busy working day, Dirk Bakker clears his head through sport. Early-morning gym sessions, cycling, golf or skiing help him stay focused and energised. Working internationally, especially his years living and working in France and India, taught him to keep perspective and value collaboration. “You never get a second chance to make a first impression,” he says. A principle he applies both in hospitality and in life. Outside work, he recharges at his house just outside Amsterdam, enjoying a good glass of wine, his classic car or a long bike ride.
